Subscriptions

Enterprise solutions

Whether innovating automotive solutions from the ground up, or partnering with industry experts who innovate in specialist solutions, Titan DMS’s ongoing pursuit to make the automotive and allied industries a better place for all involved continues to evolve.

Titan sees the subscription model as not just an opportunity to reduce sales leakage, but to drive customers to dealerships in the long term.

The traditional car sales cycle has shifted in recent years, with customers demanding much more flexibility from dealerships and financial institutions. Their search for an individualised solution that implicitly matches their needs has resulted in a new option for the traditional vehicle ownership model – car subscriptions.

Having extensive expertise within this newly emerging market, Blinker.com.au has taken the traditional car subscription model and packaged it within a solution that centres around the dealer. When adding subscription as an alternative for customers’ finance options, dealers now have the opportunity to reduce the leakage associated with declined finance applications and instantly generate recurring revenue from otherwise lost sales.

Such a model was identified as aligning to Titans’ goals to assist dealers’ use of technology and innovation to increase their bottom line. More importantly, Titan sees the subscription model as not just an opportunity to reduce sales leakage, but to drive customers to dealerships in the long term as the model becomes more widely known and accepted amongst consumers.

Helping dealers to understand how innovations such as subscription can positively affect their business, and to assist dealers with delivering these innovations, is at the core of what Titan does.

Blinker have demonstrated clearly to us, how their innovative technology is empowering dealerships to strengthen their business.
Matthew Kroll -- - Managing Director, Titan DMS
Subscriptions

Subscription partner

Complementary innovations

Blinker.com.au was built upon the successful online vehicle sales and subscription business, HelloCars. Through this business, Blinker begins with a wealth of automotive experience in the Australian market, with specific expertise in consumer behaviour surrounding subscription models. Match that with a cloud-based digital platform, and it is easy to identify Blinker as both thought leaders in their field, and a complementary match with Titan’s innovative automotive solutions.

Pictured (from left): Blinker Co-Founders Paul Higgins and Michael Higgins

 

Formal partnership

Read more on the Blinker/Titan partnership within the:

 
Press Release

Subscriptions

Dealer benefits

Recurring Income:

Alleviate margin pressure and offset seasonal sales fluctuations with a guaranteed recurring revenue source for your dealership

 

Boost Sales:

Offer an alternate path to purchase while generating revenue for your dealership with subscription

 

More Customers:

Blinker converts customers that would have previously been ineligible to buy or finance such as international visitors

Fast Setup:

No complicated software integrations needed. Get up and running in days, not months with no setup fees and low monthly pricing

 

Customer Support:

More than just a platform, your dedicated customer success manager is on hand to help you succeed with strategy, training and support

 

Risk Management:

Know your fleet is covered with subscription-specific vehicle insurance, fraud prevention and live vehicle monitoring

By providing greater options for Australian drivers, dealers can better maximise customer conversion through an alternative to the traditional sales model. Through Blinker, it is a model where everyone wins, including the consumer.
Matthew Kroll - - Managing Director, Titan DMS
Subscriptions

How does it work

Out-of-the-box

Blinker is an out-of-the-box cloud-based platform that comes complete with everything dealers need to successfully transition into the subscription landscape, matched with an unprecedented amount of flexibility. Pricing strategy, fleet offering, minimum terms, branded documentation, margin boosters – customisation can be made in all areas of the platform, benefiting not just dealers, but their customers too.

Delivering subscriptions to customers couldn’t be easier, as Blinker manages the customer’s:

Eligibility:

At the point of sign up, the customer’s identity is verified and a credit assessment is performed instantly to determine eligibility

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Pricing:

Once a vehicle is added, Blinker will automatically calculate the required deposit amount and a suitable weekly price to subscribe

Plan:

Assign a plan for the customer and add value for customers with subscription add-ons like additional drivers

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Payment:

The customer pays their first instalment upfront, then makes regular weekly payments for their subscription

We’re proud to be working together with Titan to bring the car subscription solution to more dealerships around Australia.
Michael Higgins - Managing Director, Blinker.com.au
Subscriptions

Next steps

Give customers a flexible alternative to traditional car ownership with a new weekly recurring revenue stream.
Titan can show you how.

Register your interest for an obligation-free consultation to allow allowing us the opportunity to identify solutions for your business.

 
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